The Art of Mastering Childcare
GUIDELINES TO HAVING A SUCCESSFUL DAYCARE WEBSITE Your online presence is what prospective customers pick up on first about your business. The importance of a professional and clean website should not be overlooked, as it is vital to online customer base creation. Before creating a website, proper planning should be carried out. Your website is your business first interaction with new clients. Before you begin anything, quality time spent on planning how you would like your website to look is also imperative to your business’ success. Design outlines that show the main pages you want your website to have. Having information like contact page, educational philosophy and location makes it a lot easier for prospective clients to decide on whether they want to hire your services. For each page, you should have a headline and an accompanying video or photos that tell that page’s story. Using the pictures and videos of the children enrolled in your daycare is a good strategy for publicity as long as their parents have signed a media release form. Doing your research on other child care websites and jotting down the information you’d like your website to contain is also crucial to planning. Consulting an expert for creating your website is a good idea, so ensure you get good designer that you can afford with recommendations from your friends and colleagues. Provide the designer with the necessary photos, logos and outlines he’ll need for designing your website Let the designer know whether you plan on maintaining the website yourself, as this will influence the design tools he’ll make use of.
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Quizzing yourself on the adequacy of the information present on your website after the mock up is done is a good way find out what it’s missing or what is needed. You have to go through every page on your website before making it live to determine if the setup and the photos provided satisfies you and gives you the answers needed to your questions. Your website designer will most likely set up your website on a content management system that is easy for beginners to use and understand, he can also offer you tutorial videos which will enable you to maintain the site with ease.
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The local newspaper or radio stations are good starts to promoting your new website, so make sure you get as many people talking about it as possible. You can ask your local child care center to add you to their listings. Make sure you open fully functional social media accounts with which you can easily promote your business. Maintain a steady online presence by updating your website and staying current on your social media accounts.